Is Hailey Bieber becoming the true power behind the Bieber brand? Fans are buzzing after recent moves suggest that the model and entrepreneur may be taking the reins of husband Justin Bieber’s career — and not everyone saw it coming.
Over the past few months, Hailey has been increasingly visible not just in her own projects — like her skincare brand Rhode — but also in Justin’s public and professional life. From managing his appearances to subtly guiding brand deals, insiders are now whispering: Hailey’s calling the shots.
“Justin trusts her completely,” a source close to the couple shared. “She’s smart, business-savvy, and she’s helped him stay grounded in an industry that can be overwhelming.”
Fueling the speculation even more, Justin has taken a noticeable step back from the spotlight — with fewer performances, rare music releases, and a more private social media presence. Meanwhile, Hailey has been front and center, attending key events, hosting major collaborations, and even being seen negotiating deals on behalf of the couple.
Fans are split. Some are praising Hailey for stepping up and protecting Justin’s well-being after years of intense public scrutiny. Others worry she’s gaining too much influence over his creative direction.
So, is this a supportive partnership or a behind-the-scenes power shift? One thing’s for sure — Hailey Bieber isn’t just Justin’s wife anymore. She might just be the new mastermind behind the Bieber empire.
Stay tuned — because this story is only getting started.